Alzheimer’s Association’s Proactive Brain Health Habits

Brain Health pic
Brain Health

As director of senior housing for The Calida Group in Las Vegas, Thomas Jurbala recently worked toward the development of the new 121-bed Horizon Ridge Rehabilitation Center. In addition to developing assisted living facilities throughout Las Vegas, Jurbala is an active supporter of the Alzheimer’s Association.

Beyond fund-raising and advocating for resources at the state and federal level, the Alzheimer’s Association promotes a variety of habits spanning four categories as proactive measures to reduce the risk of cognitive decline. The four main categories are physical health and exercise, cognitive activity, social engagement, and diet and nutrition and, on its website, the non-profit organization offers a number of examples of each.

Formal classroom-based education is one of the keys to maintaining a healthy brain, while other mentally-challenging activities such as word-based strategy games or high-level reading material can help. In regard to social engagement, simply joining a volunteer group or a book club can reduce the risk of depression. Better yet, joining a walking group can fill the need for social engagement and physical activity. Finally, two diets in particular have shown to reduce the risk of dementia and heart disease, one of which is heavy in whole grains and poultry, while the other limits red meat and emphasizes fruit, vegetables, and nuts.

For a complete list of proactive mental health measures, visit


Casual for a Cause – the Alzheimer’s Association

Casual for a Cause pic
Casual for a Cause

Director of senior housing Thomas Jurbala presides over The Calida Group’s high-end senior living communities in Las Vegas. Outside of his daily work in Las Vegas, Thomas Jurbala makes charitable giving a commitment and supports the Alzheimer’s Association.

The national leader in the fight against Alzheimer’s disease, the Alzheimer’s Association supports research, provides a wealth of services for patients, and promotes brain health to the public. The Alzheimer’s Association also helps members of the public take action and raise funds for research.

Popular Alzheimer’s Association campaigns include the Casual for a Cause program offered in workplaces around the country. Employers select a day or period of time for their Casual for a Cause event. Employees are then invited to make a small donation in exchange for casual attire privileges on that day. By skipping the suit and wearing jeans, entire workplaces can raise money while simultaneously generating awareness of Alzheimer’s.

The Alzheimer’s Association provides stickers, fliers, and other materials to help companies tell their clients and partners why they have gone casual. To learn more about Casual for a Cause or other simple fundraising opportunities, visit